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5 Mistakes New Roasters Make When Buying Green Coffee - and How to Avoid Them

Start your roastery with confidence. Download this free 1-page checklist and skip the beginner pitfalls.

Free · One page · No email required.

Coffee being poured from a French press into a white cupFreshly harvested green coffee beans in a burlap sack

What we cover together

A deeper look at the questions a new roaster should be asking.

  • Selecting Green Coffees

    Get the right coffee for your goals. Learn how to choose coffees that match your brand, roast profile, and customer expectations - whether you're looking for traceable microlots, dependable blends, or seasonal offerings.

  • Understanding Coffee Quality

    Know what makes one coffee worth more than another. We'll break down the quality spectrum: what grading terms mean, how defects affect cup performance, and how to evaluate samples like a pro.

  • Pricing, Units & Trade Terms

    Speak the language of the green coffee trade. Understand common pricing models (spot, forward, FOB, EXW), unit conversions (bags, boxes, kg/lb), and how contracts and logistics influence the final price.

  • How to Buy Green Coffee

    Navigate your first purchases with confidence. From sample requests to order confirmations, I'll walk you through the entire buying process, including how to communicate with suppliers and what questions to ask.

  • Where to Buy Green Coffee

    Explore your sourcing options. Learn the difference between working with importers, brokers, cooperatives, and direct sourcing. I can help connect you to reliable suppliers in Europe and beyond.

  • Optimizing Green Coffee Buying

    Buy smarter, not just cheaper. Together, we'll look at volume planning, managing your inventory, improving cash flow, and building sourcing strategies that support quality and growth.

  • What to Pay Attention To

    Avoid beginner pitfalls. From storage mistakes to overbuying, I'll highlight where most new roasters get stuck - and how to sidestep those challenges.

  • Storing Green Coffee

    Keep your beans fresh longer. Advice on choosing the right storage space, controlling temperature and humidity, and managing stock rotation to preserve cup quality.

  • Changing Roasters

    Thinking of upgrading your machine? If you're considering switching from your current roaster to something new, I'll help you evaluate your needs, test your options, and transition smoothly without disrupting your quality or workflow.

Want a second pair of eyes on your first lot? That's exactly what we do.

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